Here’s something that probably comes as no surprise…
I love sales.
Or perhaps a more accurate statement would be: I love aligned selling and connecting with others.
To me, sales are about creating opportunities for me to serve my community.
But not everyone approaches selling this way (especially in the coaching industry).
I know this because I’ve been on the receiving end of some pretty gross sales tactics and even ended up in tears! 😢
You know the kind…
Where the “coach” on the other end of the call points out everything you’re doing wrong, fear mongering you into thinking you and your business are going to be a total failure if you don’t invest right now.
This type of sales strategy feels forced and fear-based. It’s rooted in lack mentality.
This is not how I sell, and it’s not how I coach my clients to sell.
I believe you can create a successful business that brings you more time, profit and joy, without actually feeling like you’re selling anything at all.
When you’re selling from a place of alignment and abundance, the sales come with ease.
HERE ARE MY TOP THREE TIPS FOR ALIGNED SELLING:
1. Pretend you’re having a conversation with a friend.
Leave the formalities at the door and just be yourself. Show them you genuinely care about what’s going on in their life and business. Remember, people want to work with people.
2. Bridge the gap between where they are and where they want to go.
While your sales calls don’t need to feel rigid, it does help to have some structure to your process. This helps bring clarity for the person on the receiving end. Ask questions to understand where they are now and what their goals are for the future. Then be honest with yourself: are you the solution? Is this truly the right fit for both of you?
3. Make it easy for them.
If you know you can help them, show them how. Customize your solution to their needs. Give them a small win they can walk away with, to help build trust. If you want to take it a step further, ease their mind by offering a refund policy. Show them you believe in what you can accomplish together, and help them see you’re all in.
4. Be prepared to walk away.
It’s so important to make sure you are unattached from the outcome. When you’re coming from a place of service over selling, it means putting the client first. If you’re not the one who can help them, let them know. And then let them go.
If you’re truly ready to transform the way you approach sales in your business, a VIP Coaching Day could be exactly what you need. We’ll spend the day working through your sales process and addressing any mindset blocks getting in your way. I guarantee you’ll see massive shifts in your business before the end of the year – if you’re ready to do the work.
I can’t wait to help you reach your sales goals.
P.S. Did you catch our upcoming workshops for November and December? Check them out here.